Apple Buys Justin Timberlake’s Particle

Posted by at 11:03 am on October 17, 2012

Particle has been acquired by Apple, according to reports. The consulting studio has done  HTML5 work for Amazon, Google, Motorola, and has previously worked with Apple  executing the iAd platform and aspects of the now defunct Mobile Me service. The  deal was completed last month, and was made public today.

Particle was founded in 2008 and lists Justin Timberlake as an investor. The group helped develop video service Robo.to,  completely developed in HTML5.

According to Particle’s “Services” section  of its webpage, the company is focused on WebKit and HTML5, as the  technologies are “increasingly becoming the lowest common denomination on the  desktop web in next-generation browsers like Google’s Chrome, and Apple’s  Safari.” The developer claims that they have chosen to focus on HTML5 as it  “will soon be the rendering engine that powers a new universe of lightweight and  embedded applications, from set-top boxes to game consoles to Chrome OS and Android deives, to portable telephony and media devices  of all kinds.”

Neither Apple nor Particle have commented on the  acquisition. No terms of the deal have been made public. Future Particle  dealings with Google and Motorola may be unlikely, given the state of the  relationship of the companies with Apple.

 

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