Android Hits 4 in 10 for US, Windows Phone is Just 1%

Posted by at 4:08 pm on September 1, 2011

New Nielsen data Thursday reinforced views that Android had still gained US share in July, but not at Apple’s expense. Google was up one point to 40 percent, but Apple was steady with the iPhone holding its 28 percent share. RIM appeared to be the direct victim as the BlackBerry lost a point to settle at 19 percent.

The results were also a rare instance of Windows Phone​ market share split out by itself and didn’t speak well of Microsoft’s new platform. The modern OS was just one percent of total smartphones bought in the US. Microsoft’s share as a whole was down one point to eight percent as Windows Mobile users decided to switch platforms rather than stay loyal.

Researchers used the opportunity of the market share breakdown to study what platforms were preferred by certain kinds of buyers. Despite Android’s image, the iPhone was more popular among early adopters, at 38 percent wanting an iPhone next to Google’s 37 percent. In the largest group, the early majority, the ratio was near-even with Android interest just slightly up at 36 versus 34 percent. Android’s widest advantage was with late adopters, where 32 percent were already settled on Android and 23 percent iPhones; 30 percent of those weren’t sure, however.

Apple is likely to face pressure in the next month or two of share results while the iPhone 4 reaches the end of its lifespan and customers start waiting for the iPhone 5 in October. It may trigger a bounce back, though, as the combination of a new iPhone release with the presences of Verizon and probably Sprint could take attention away from Android.

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