Amazon & Best Buy Ink Multi-Year Partnership To Sell Fire TV Smart TVs

Posted by at 11:35 am on April 18, 2018

Amazon and Best Buy today announced a collaboration to bring the next generation of Fire TV Edition smart TVs to customers in the United States and Canada. As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba, beginning this summer.

Amazon founder and CEO Jeff Bezos and Best Buy chairman and CEO Hubert Joly announce new Fire TV Edition smart TVs in Bellevue today

“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” said Jeff Bezos, Amazon founder and CEO. “These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavor.”

“Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home,” said Hubert Joly, Best Buy chairman and CEO. “Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control.”

The newly designed smart TVs come with the Fire TV experience built-in, uniquely bringing together live over-the-air TV and all your streaming content into one easy-to-view location. Connect any HD antenna and instantly use Alexa to search for and watch broadcast TV, or choose from a vast catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and many more. Fire TV Edition includes a Voice Remote with Alexa, making it easy to launch apps, search for TV shows, play music, switch inputs, control smart home devices, and more. It can also be paired with any Echo device allowing you to easily use your voice to control your TV experience hands-free with Alexa.

Availability

Customers in the United States will have the ability to purchase the first Fire TV Edition smart TV from Toshiba beginning this summer, with additional models to be released in 2018. Fire TV Edition smart TVs will be available exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com. The new Fire TV Edition smart TVs will be available for purchase in Canada later this year.

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