Acer Plans to Grow Its Netbook Share While Others Leave the Field

Posted by at 10:33 am on January 24, 2011

Acer plans preserve its netbook sales by counting on other companies failing first, the company’s Taiwan president Scott Lin said on Monday to the Digitimes. As competitors drop out this year, its netbook shipments might actually go up and fill the vacuum. Lin told Digitimes that the netbook market was stable at over 30 million this year and that any losses among others weren’t part of a downward trend.

The company would ship a narrower range of models but would devote more attention to the ones it did ship. Acer would ‘never quit’ netbooks, Lin said.

Digitimes Research saw netbook sales see a rebound in the fall with an 8.4 percent increase over the summer, to 7.74 million of the mini PCs. But, the gain was attributed to price cuts fueling demand as well as a rise in demand from developing countries. Acer’s overall performance may also have been very poor as early estimates have shown it facing steep market share drops in the fall, especially in the US.

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