50% of Tablet Owners View Both Feature-Length Movies and TV Shows

Posted by at 4:09 pm on August 30, 2011

Online digital video distribution now allows consumers to access more content, on more devices, and in more places, than ever before. This increase in access has made content more ubiquitous than ever, but availability is only a part of the story. Equally important is how, and on what devices consumers are accessing this content, and the increasing role of mobile devices for video consumption.

New In-Stat  research reports that 50% of tablet owners are viewing not only feature-length movies on their device, but TV shows as well; an important revelation to both content producers and providers alike. Tablet and smartphones are not only becoming vital new screens for video consumption, but are also functioning as personal interaction devices for video-centric social networking and applications.

“Tablets, in particular, have become a primary video device, both inside and outside the home,” says Keith Nissen, Research Director. “By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”

Additional Findings

  • Frequent mobile video users will more than triple over the next five years
  • Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed
  • 86% of smartphone/tablet users will view video on their mobile devices
  • Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
  • The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices

The research is drawn from In-Stat’s new Q2’11 US Multiscreen Video Database (#IN1105139MSV) which examines the impact of mobile devices in the promotion, engagement, and distribution of premium video as an extension of the TV and PC video experience.

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