At the Business Insider Ignition conference, Time Warner CEO Jeff Bewkes expressed his desire to purchase a television designed and built by Apple. The CEO believes that Apple would likely have a solution to a fundamental problem with the television business — content discovery and search. The executive doesn’t believe that Apple will be the only manufacturer dealing with the problem, and expects to see “as many interfaces as you can get.”
When specifically asked what he thought of Apple constructing a television, Bewkes said that he hopes the company does engage in such a project: “I think Apple is a great device company.” Clarifying his statement, he said that Apple “brings good interface and navigation skills” which should bring growth to the industry, where the abundance of content makes finding quality programming more of a challenge than it needs to be.
Gene Munster believes that the Apple TV set will be a new core product for Apple in the fall, a prediction he has made every year for several years. He expects the device to feature Siri integration, a FaceTime camera, and potentially a la carte programming, allowing viewers to select only channels that they wish to watch, rather than the bundled solutions currently offered by cable companies.
