Samsung Unlikely to Bring Tizen Devices to U.S.

Posted by at 12:16 am on January 13, 2014

Samsung indicated this week that it will not launch Tizen devices in the U.S., at least not any time soon.

“We don’t feel the U.S. is a great test market for those kinds of products,” said Ryan Bidan, Samsung’s director of product marketing, in an interview with Fierce Wireless. “The U.S. market is pretty mature. Bringing a new entrant here that doesn’t meet a certain performance bar would be a challenge. Recognizing that, we don’t want to set ourselves up for failure.”

Tizen is an open-source platform that Samsung is developing jointly with Intel and others. Bidan said that the company will launch Tizen products in other parts of the world. The first such devices are expected to reach the market during the first quarter of 2014.

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