Amazon is shopping around for video rights for a variety of sports, including French Open tennis and professional rugby, according to a report Friday from Bloomberg that cited unnamed sources. Amazon is looking into sports with global audiences, such as tennis, golf and soccer, but is also interested in major US sports like baseball, the report said.
Amazon could end up bringing live sports to its Prime Video streaming service, create a separate sports offering, or bring more sports channels to Prime Video, according to Bloomberg. The progress of Amazon’s talks wasn’t clear, the report said.
Amazon would be yet another major tech or telecommunications company now bidding for live sports in hopes of attracting more viewers to their video services
