Google made a major policy change for its mobile ad unit AdMob with plans to take it away from the mobile web. Citing confusion and overlap, it now plans to limit AdMob to native mobile apps on Android, iPhones, iPads, and other phone or tablet platforms. AdSense, its original ad system, would be used for […]
Android has bounced back from a dip in mobile ad share to reach its highest point yet, Millennial Media said in its monthly report on Wednesday. This past July, Android’s ad traffic shot up 15 percent just over the past month to hit 61 percent. Google’s rise pushed the iPhone down to 21 percent. RIM […]
An uncommon study from Mobile ad firm Jumptap has revealed a distinct regional split in the US based on mobile OS tastes. Looking at areas where it got much more traffic from one platform, it saw Android dominating primarily in the south and southwest of the country. The iPhone dominated the northeast and mid-west, […]
Comcast and NBC have announced a new initiative that will bring advertisements into on-demand television programming. The companies have partnered to develop dynamic ad injections, enabling advertisers to change between different advertisements or engage local markets. Most of the existing advertisements in on-demand programs are said to be permanently placed for the entire duration of […]
AdMob kicked off its first year at Google with a new dip into tablet ads. Its new HTML5 code is designed both for the larger screens as well as to react to touch gestures. The platform is designed to be cross-platform and handle iPads, Android 3 slates and future platforms like the HP TouchPad. A […]
Amazon has done a new biz model in the e-reader market on Monday with an ad-sponsored version of the Kindle. Called just the Kindle with Special Offers, it will have ads both on the bottom of the home page and on its idle screens. The new reader would drop the price by $25 over a […]
Skype has announced on Monday that it will for the first bring advertising to its Windows program. The first markets to do so include the US, the UK and Germany, with early spots coming from Groupon, Nokia, Universal Pictures, and Visa. These companies will advertise daily, and users will have the option to get in […]
After huge outcry on social media and in old media, Groupon is ending a campaign that made its debut on Super Bowl Sunday. This is not the first time Super Bowl ad has been pulled, Mars pulled a Snickers as in 2007 because it was deemed homophobic by large part of the public and critics.. […]
For the first time in its 23-year history, it was a tie for first place in USA Today’s Super Bowl Ad Meter. A fourth quarter Bud Light ad featuring a dog sitter who puts dogs to work tied with a first quarter Doritos ad in which a dog gets his revenge for Doritos teasing. Volunteers […]
Apple is allowing iOS apps to broadcast private data to advertising networks without consent, a federal lawsuit filed on December 23rd alleges. In short, the filers claim, the defendants’ actions constitute violations of federal computer fraud and privacy laws. The suit notes that iOS devices transmit at least a basic amount of information without […]
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