USA Today Ad Meter Ends in First-Ever Tie

Posted by at 3:36 pm on February 7, 2011

For the first time in its 23-year history, it was a tie for first place in USA Today’s Super Bowl Ad Meter. A fourth quarter Bud Light ad featuring a dog sitter who puts dogs to work tied with a first quarter Doritos ad in which a dog gets his revenge for Doritos teasing. Volunteers gave both ads a score of 8.35 (on a scale of 0 to 10).

Go to admeter.usatoday.com to see full USA Today Super Bowl Ad Meter results, watch all the Super Bowl ads, rate the ads yourself and see what others think. Complete results are also available in today’s editions of USA Today.

The top five ads

  • Bud Light – Dog sitter puts dogs to work – 8.35
  • Frito-Lay Doritos – Dog’s revenge for Doritos teasing – 8.35
  • Volkswagen – “Darth Vader” starts 2012 Passat – 7.95
  • Frito-Lay Doritos – House sitter brings back grandpa from the ashes – 7.68
  • Pepsi Max – Love hurts with bad girlfriend – 7.56

 Previous Ad Meter Winners

  • 2010 – Mars Snickers – Betty White and Abe Vigoda in casual football game – 8.68
  • 2009 – Frito-Lay Doritos – Crystal ball sees free Doritos – 8.46
  • 2008 – Anheuser-Busch – Dalmatian trains Clydesdale to make beer wagon team – 8.73
  • 2007 – Anheuser-Busch – Crabs worship a cooler of Budweiser on the beach – 8.56
  • 2006 – Anheuser-Busch: Secret refrigerator stocked with Bud Light – 8.39
  • 2005 – Anheuser-Busch: Pilot jumps out of airplane for Bud Light – 8.65
  • 2004 – Anheuser-Busch: Owners demonstrate how their dogs fetch Bud Light – 9.04
  • 2003 – Anheuser-Busch: Replay – 8.99
  • 2002 – Anheuser-Busch: Satin Sheets – 9.11
  • 2001 – Anheuser-Busch: Cedric’s dream date – 8.63
  • 2000 – Anheuser-Busch: Rex the Dog recalls his worst day – 8.09

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