New iPhone Sales Totes Up Record Order Numbers for T-Mobile

Posted by at 9:13 am on September 13, 2016

john-legere-iphone-7If Apple needed any help selling its new iPhone 7 line, mobile carriers may have come to the rescue. All four major carriers offered a free iPhone 7 to customers who traded in an earlier model and agreed to stay on for two years.

Now the results of the promotions are starting to trickle in. T-Mobile CEO John Legere, who was first to market with the trade-in offer, said iPhone 7 preorders hit record levels, totaling almost four times more that the prior record holder, the iPhone 6 in 2014.

“The iPhone 7 has been doing amazing at @TMobile!! Let’s talk about it!!” Legere said on Twitter, kicking off a series of tweets about sales of the new iPhone. Legere had first mentioned the record sales in a live talk on Periscope on Monday night.

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