TikTok
is now joining Meta, which is starting to label AI-generated content on Facebook and Instagram, in letting users now know the content they are viewing is AI-generated.
TikTok’s goal is when a creator shares content on TikTok that was crafted using a service such as OpenAI’s DALL·E, it will automatically be tagged with an “AI-generated” label.
TikTok is powering the labeling feature with Content Credentials, a technology developed by the Coalition for Content Provenance and Authenticity (C2PA), co-founded by Microsoft and Adobe. Content Credentials work by attaching detailed metadata to content, allowing TikTok to label AI-generated content as such.
Content Credentials system has weak points still, so this is a start of a journey for all involved than rock solid system.
