Microsoft said it plans to more effectively enforce rules in the Windows Store in order to rid it of duplicate and questionable apps.
The company will focus on four main areas: eliminating app clutter; ensuring apps are appropriately priced; distinguishing informational apps; and ensuring relevant app titles and keywords.
Microsoft plans to strip away app clones that don’t offered differentiated features, such as the myriad flashlight apps in the store. Microsoft will be checking to be sure developers price their apps in line with similar apps, and will also make sure developers describe them appropriately so people know what they’re getting.
Microsoft also wants informational apps to be more differentiated from functional apps so users know when they’re buying a game and not a game guide, for example. Microsoft believes these enforcements will improve the Windows Store for both developers and consumers.
