Microsoft Hires Jay Victor of Disney to Market Windows 8

Posted by at 10:19 am on June 30, 2011

Microsoft is looking to shake up its marketing strategy with the launch of Windows 8, a new hire’s position has uncovered. It has just recently hired Disney’s former brand strategy director Jay Victor to serve in the same role at its project. While he hasn’t outlined his plans, Victor’s job listing has him developing the marketing and positioning for all the major brands, including Windows, Bing, Office, and the Xbox.

His timing brings him on just as Windows 8 is becoming the company’s central project. Having just been publicly revealed for the first time early this month, the OS is on a fast track for April and is already in the earliest phases of marketing. Microsoft CEO Steve Ballmer has already called Windows 8 the company’s biggest gamble yet and may want to call on an industry veteran experienced with consumer-facing ads.

Victor is coming on after Mich Mathews said this spring that she was retiring as the leader of the Central Marketing Group that handles branding at the company. She had been with the company for 22 years and has been closely associated with its top-level marketing.

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