Twitter is testing new ways to surface content about locations and products that might interest users.
First, it is experimenting with a feature called Place and Product pages. Twitter says these pages will feature images and video about places or products, including descriptions, web links, and purchasing options. The social network said it will display these details above tweets pertaining to that particular place or product.
In addition to Product and Place pages, Twitter is testing other ways for users to connect with brands. It is letting a select bunch of “influencers” create collections of products and places they like and then share those collections with the broader public. The collections, mostly from celebrities, retailers, TV channels, and news organizations, can be accessed from the Twitter profile of whatever entity created the collection. Twitter is starting with a limited number of place and product pages and celebrity collections and will expand over time based on their success.
Twitter said these changes will reach Twitter.com and the Android and iOS apps (via update) soon.
