Yahoo! Reveals Top Searches of 2009

Posted by at 1:16 am on December 2, 2009

Yahoo! has announced its 2009 Year in Review, which highlights the top Searches and trends on Yahoo!. The annual review, which accounts for billions of Searches, looks at people’s interests and  identifies ways they use the Web to find information and breaking news as it happens.

In 2009, the Web was an integral part of the news cycle as people rushed online to get updates about topics as diverse as the economy, foreclosures, Michael Jackson, unemployment, “Jon & Kate Plus 8,” and health care. And Yahoo! was the No. 1 ranked destination for people to get information that mattered to them most, whether they got the information from their computers or their mobile phones.

“We saw consumers escape to the Web hoping to pursue news and their guilty pleasures: vampires, political implosions, how to moonwalk -” you name it, people went online to find it,” said Vera Chan, a Yahoo! Search trend analyst. “And with economic uncertainty looming, people looked for ways to find stability by searching the Web for new jobs, unemployment benefits, and ways to save through old-fashioned coupon hunting.”

The King of Pop knocked the pop princess off her Search perch in 2009. Britney Spears -” who dominated Yahoo!’s Top 10 Overall Searches for the past four years -”dropped from the No. 1 position to No. 5 this year, behind Michael Jackson, the book and film series “Twilight,” World Wrestling Entertainment, and rising star Megan Fox. Michael Jackson’s death broke many records on Yahoo!. His memorial was the single most streamed event in Yahoo!’s history, with five million total streams. The popularity of “Twilight” hit an all-time high in 2009 -” with every “Twilight” book, DVD, and soundtrack release; and with every piece of cast gossip, massive numbers of “Twilighters” went online to search for more.

Top 10 Overall Searches for 2009

  1. Michael Jackson
  2. Twilight
  3. WWE
  4. Megan Fox
  5. Britney Spears
  6. Naruto
  7. American Idol
  8. Kim Kardashian
  9. NASCAR
  10. Runescape

New to Yahoo!’s 2009 Year in Review, people can tweet their own top moments of 2009 and have an opportunity to win an iPod touch with a $100 iTunes gift card. Learn more: http://yearinreview.yahoo.com/2009/moments

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