Windows 7 Retail Sales 234% Higher than for Vista

Posted by at 12:53 am on November 6, 2009

The NPD Group today revealed that initial Windows 7 retail sales were more than twice as strong as for Vista. Although declining to provide the number of copies estimated sold, NPD noted that boxed, retail unit sales of the new OS were 234 percent higher in the first few days than the 2007 release. The jump is credited to both to steep pre-order discounts and strong marketing.

At the same time discounting is understood to have hurt Microsoft’s revenue potential. The spike in units didn’t translate into as sharp a revenue boost and led to a comparatively modest 82 percent increase in revenue versus what Vista achieved three years prior. Pre-order discounts dropped the average selling price of aWindows 7 Home Premium upgrade from its official $120 price down to $76. Windows 7 Professional’s average asking price dropped from $200 to $147.   The Home Premium Family Pack was unchanged at $149 since most retailers did not do pre-order discounts for it.

Windows 7 Ultimate compared to Vista Ultimate has also damaged Microsoft’s maximum growth, per NPD. Compared to the older release, 7 Ultimate has fewer added features and is meant primarily as an equivalent to the Enterprise edition for the home.

Analysts at the group back estimates of a PC sales spike the week of Windows 7’s release and say that sales were up 49 percent compared to late October 2008 as well as up 95 percent versus the previous week.   NPD points out Vista’s influence was proportionately much higher and saw sales surge 68 percent and 170 percent respectively.   This leads to a net results of   absolute PC numbers actually decreased 6 percent compared to Vista during launch week.

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