Warner Bros. Gives LoveFilm High Profile Content for Its UK Customers

Posted by at 7:05 am on November 17, 2011

The U.K. division of Amazon-owned LoveFilm has signed a multi-year, multi-layer deal with Warner Bros. The deal ups the battle in the UK between LoveFilm and Netflix

The pact will make all of Warner Bros.’ available streaming content to be exclusively available on LoveFilm from December this year.

It spans LoveFilm’s digital subscription, postal rental, download to own, pay-per-view services, as well as Warner Bros.’ branded SVOD service WarnerFilms.

Warner Bros. describes the subscription streaming part of the deal as an “exclusive second window subscription pay TV deal” which will ensure Warner Bros.’ recent and upcoming releases are viewable via LoveFilm’s LoveFilm Player.

It is available on PC or accessible via PlayStation3, iPad, web-enabled TV sets and Blu-ray players, and later this year Microsoft Xbox 360.

From 2012 Warner DVDs and Blu-rays will be available from LoveFilm by post 60 days after release, and via Warner Bros.’ branded SVOD channel, WarnerFilms.

WarnerFilms gives 24 hours-a-day on-demand access to 28 movies at any one time with seven new titles added every week.

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