ViewRanger GPS Comes to Smart Phones

Posted by at 12:53 pm on July 27, 2010

Augmentra has announced that its award-winning ViewRanger GPS outdoors navigation system is now available as a Smartphone app for the Apple iPhone (3g, 3gs & 4), iPad, and Android devices. Designed for off-road — and offline — navigation, ViewRanger is the perfect companion for outdoor enthusiasts including campers and hikers, as well as field-based applications such as search-and-rescue. Among its many features, ViewRanger offers “BuddyBeacon,” which allows customers to publish their whereabouts to Facebook or Twitter in real time (cellular data service is required).

Unlike costly dedicated GPS receivers that only offer basic map displays with limited information and no connectivity, ViewRanger is the first solution to offer access to high quality National Geographic U.S. maps stored on the phone, off-road GPS location and tracking navigation, and location-based content sharing — including a Facebook application — in an integrated, mobile application across a wide range of devices. The app is ideal for tourists, walkers, cyclists, mountain bikers, horse riders, geocachers, river boaters -“ or anyone who enjoys the outdoors.

In addition, ViewRanger offers a built-in, real-time tracking feature called BuddyBeacon. BuddyBeacon uses the cellular network (where available) to emit a tracking signal so campers and other outdoor adventurers can provide information on their real time location to friends and family. Documented as a proven tracking solution, a number of organizations use ViewRanger to aid in their search and rescue efforts.

“Since we launched our off-road GPS app on the Symbian platform two years ago, its adoption across Europe by walkers, hikers, bikers and other outdoor sports people has been enthusiastic and has received a great response,” says Craig Wareham, CEO of Augmentra. “Now that it’s available on popular U.S. operating systems for Android and iPhone, we anticipate consumers in the U.S. will embrace our offering as well.”

National Geographic Partners with ViewRanger

National Geographic recently selected ViewRanger GPS as the only smartphone off-road navigation solution provider to offer mobile access to National Geographic’s detailed topographic maps of the whole of the United States, including all 58 national parks.

Dan Ortiz, Vice President, Products, Marketing & Operations for National Geographic Maps, comments that, “We are excited to offer detailed topographic maps of the United States to a growing number of smartphone users. There is a generation of people that have grown up with vehicle sat-navs and internet-based maps who may rarely use topographic maps. ViewRanger GPS captures this audience, and by making it easy to follow a topographic map on their phone, it will allow them to venture into the outdoors with confidence.”

ViewRanger GPS US Availability

Currently available to US customers online via the Android Market and Apple iTunes, ViewRanger can be purchased for many Android devices and for iPhones and iPads for a cost of US$4.99 and US$19.99 respectively.

The Apple iTunes version comes complete with $19.99 worth included credit that can be used to download National Geographic Topo! maps directly to your cell phone. The Android application comes with access to a range of worldwide open sourced maps that can be enhanced with the in-app purchase of more detailed premium topographic maps, including those produced by National Geographic in USA or 12 European Map agencies.

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