Verizon Wireless is prepared to test sponsored data, according to vice president Marni Walden.
The program will allow businesses to sponsor apps or content that is accessed by customers on Verizon’s network. The sponsored data will not count against the customer’s monthly data allotment. “The capabilities we’ve built allow us to break down any byte that is carried across our network and have all or a portion of that sponsored,” said Walden to Re/code.
Verizon said it will roll out sponsored data in a limited fashion over the coming days and will expand it on a commercial basis during the first quarter of 2016. AT&T already has a similar program in place.
