USA to Add Facebook Social Plugins

Posted by at 10:52 am on April 23, 2010

USA Network has announced that it will integrate Facebook’s newly launched Social Plugins, such as the Like button, which will give fans the power to drive approval, further engage with the network and interact with likeminded friends. Additionally, utilizing Facebook Connect, USA is announcing a new game challenge feature on its proprietary casual gaming destination, Character Arcade, which will allow fans to challenge and connect with their Facebook friends within the site.

“USA’s goal is to continue to push boundaries, drive innovation and provide our fans the ability to access our content anywhere at any time,” said Jesse Redniss, vice president, digital. “By integrating Facebook’s new tools that drive social, personalized experiences, we’re offering consumers the kind of interaction, power and connectivity they crave. We’re also driving the way brands interact with these fans -“ building a more impactful two-way channel of communication that will ultimately change the way we approach other parts of our business.”

Powered by the Open Graph, Facebook’s new Social Plugins including the Like button, Activity Feed, and Recommendations bring friends, social activity, and relevant interaction to any site off of Facebook.com. The plugins are embeddable social features that can be integrated into a site with a line of H L. On Facebook.com, people already “Like” their friends’ status updates, photos, brands, and links everyday and now those same capabilities will be featured on popular USA sites, like usanetwork.com, characterarcade.com and more.

Beyond the new social plugins, USA is re-launching the Character Arcade game challenge functionality, which utilizes Facebook Connect. When players select a friend to challenge to a USA Network game, the system determines whether that user is already a member of Character Arcade and sends a personalized invitation via Facebook based on the status. USA’s integration with Facebook is designed to create a social gaming environment, allowing fans sharing, player challenging, chatting and the ability to amass rewards for virtual goods, no matter where they’re playing USA Games.

USA is currently testing additional Facebook Social Plugins for its various sites and will be rolling out new features in the near future.

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