During Bank of America’s (Product) RED promotion on iTunes, over 3 million copies of U2’s newest single were downloaded, according to an announcement. Over 1 million of those went out during the first hour after an ad promoting the deal ran during the Super Bowl. As a result of the initiative, over $3 million should go towards the Global Fund to fight AIDS, tuberculosis and malaria.
The same song is still available, but now priced at $1.29. All proceeds will continue to go to the same charity. Apple, which runs iTunes, has contributed a little over $65 million to (Product) RED since 2006.
