TV Guide Adds OpenSocial to Their Gadget

Posted by at 10:47 am on August 13, 2009 announced today that it has launched new social features and functionality for its gadget on iGoogle which leverage OpenSocial. The gadget, which already boasts more than two million unique users, has added social functionality to allow users to share information about their favorite TV shows and see what shows their friends are watching in a fun, interactive way.’s social gadget on iGoogle is the first of several new social integrations planned for launch by in the next few months.

“iGoogle is one of Google’s fastest growing products with tens of millions of users worldwide, and by building a social gadget for our users, we are driving increased engagement and creating a better experience,” said Paul Greenberg, Executive Vice President and General Manager of “Launching new social integrations is a natural progression for because we know that TV fans are passionate about their favorite shows and enjoy interacting with friends about what to watch on television.”

According to VisionCritical research,’s 19 million monthly unique users are TV enthusiasts and influencers who are using social media to share their passion for TV with others. More than half of users have Facebook accounts and nearly 20 percent use Twitter. In addition, 95 percent of users recommend shows to friends, families or co-workers, and three out of four users watch more than nine TV shows per week.

The gadget on iGoogle also includes customized TV listings, as well as breaking entertainment news and photos. New users can install the gadget by going to

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