Syfy and THQ have announced that they have entered into a comprehensive strategic alliance through which the companies plan to create new concepts/intellectual property as well as develop some of the world’s premier video game franchises into fully integrated multi-platform properties. The first property in the strategic alliance will be the critically acclaimed de Blob franchise.
The deal with THQ comes as Syfy prepares to launch an aggressive expansion of its brand into the kids space with the unveiling of its Syfy Kids banner. Dedicated to serving the all-important youth market of 2 -“ 17 year olds, Syfy Kids is being designed to deliver compelling content across multiple platform that enables young consumers to stimulate their imagination with fantastical worlds, stories and characters in the realms of science fiction, fantasy, mystery, paranormal and action/adventure. de Blob will serve as a key foundation for Syfy Kids.
“This deal with THQ is an important foundation in building the Syfy Kids brand and delivering cutting-edge, interactive, story-telling experiences that live beyond the linear television screen. Syfy Kids will bring the wonder and excitement of imagine-based entertainment to a whole new generation of born digital consumers who expect their media on any platform, any place, any time. We want to build transmedia experiences that will excite and involve them and THQ is an extraordinary partner that shares our vision,” said Dave Howe, President, Syfy.
“We are pleased that our owned franchise de Blob has been selected as a foundational character and storyline for Syfy’s new Syfy Kids brand,” said Doug Clemmer, Executive Vice President, THQ Kids, Family and Casual Games. “We look forward to working closely with Syfy to introduce de Blob’s colorful world to a new audience of young adults via webisodes, television and other media, broadening awareness for this loveable hero.”
