The Walking Dead Sets Basic Cable Records for Key Demos

Posted by at 2:53 pm on March 19, 2012

OK who said a TV show based on horror comic would never get any eyes balls past fan boys and girls? You are so wrong!

So beyond the first appearance of actress Danai Gurira (Treme/The Visitor) in the coveted role of Michonne, season two finale set a few ratings records too.  Last night’s show was the highest rated episode in series history. It delivered a 5.8 HH rating delivering 9 million viewers, per the Nielsen Company.  I think having a girl with a sword helped.

The Walking Dead is the number one drama series in basic cable history for key demos including: Adults and Men 18-34, Adults and Men 18-49, and Adults and Men 25-54. The finale grew more than 50% in total viewers over season one.

“Congratulations to everyone associated with AMC’s ‘The Walking Dead’ and thank you to the fans for creating, literally, record-setting television,” said Charlie Collier, AMC’s president.

Key Nielsen Highlights for the Season Two Finale

  • 9 pm airing – 5.8 HH rating with 9 million viewers: +41%/+51% vs. Season 1 Finale
  • 9 pm airing – 6 million Adults 18-49:  +50% vs Season 1 Finale
  • 9 pm airing – 5.3 million Adults 25-54: +50% vs Season 1 Finale
  • 9 pm, 11:30 pm – cumed to 10.5 million viewers

Key Highlights for  Season Two

  • Season average – 4.6 HH RTG and 6.9 million viewers: 31% and 32% vs. season one
  • Adults 18-49 – 4.6 million: +32% vs. season one
  • Adults 25-54 – 4 million +32% vs. season one

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