The Sims Enter Their Second Decade

Posted by at 5:56 pm on February 4, 2010

EA Play announces the celebration of the ten year anniversary of The Sims, the   groundbreaking game that allowed players to create and live a virtual, simulated life on a computer. Since the original The Sims debut on February 4, 2000, the franchise has produced three core games -“ The Sims, The Sims 2, and The Sims 3 -“ supported by dozens of expansion and stuff packs with lifetime unit sales eclipsing 125 million worldwide. The Sims has tried to continuously reset the bar over the past decade delivering new content, gameplay elements, platform support, and partnerships that resonate with its global fan base in meaningful ways and take the play experience to new levels of fun and entertainment.

“No other game in the history of electronic entertainment has ever had the broad, nearly universal appeal of The Sims franchise,” said Logan Decker, Editor-in-Chief of PC Gamer magazine. “Everybody plays it: hardcore gamers, young women, celebrities, conservatives, professors, soldiers, grandmothers, even people who say they don’t like computer games. And the game-”or, rather, the experience-”has thrived throughout ten years of sequels and countless expansion packs because EA has kept the environment fresh and infinitely customizable while never getting in the way of the game’s primary focus-”the player’s imagination and the natural inclination of all human beings to create meaningful stories.”

Just how popular is The Sims?
The franchise has generated more than $2.5B of revenue, putting it in the same class as blockbuster films Avatar, Titanic, and The Matrix Trilogy.

The Sims, available in 60 countries and 22 languages, remains a worldwide cultural touchstone for its enormous and growing fan base by continuing to evolve its content and remain current. Since its June 2009 launch, The Sims 3 has sold more than 4.5 million units worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe. The Sims 3, like its predecessors, allows players to create, download and share player content on its online exchange fueling nearly 110 million downloads for The Sims 3 alone in a matter of months. The Sims 3 community site alone,, welcomes up to six million unique visitors monthly, handles 300 content downloads every minute and more than 1.8 million uploads have been made to date, including 20 movies each hour. The Sims 3 App for iPhone and iPod touch became the top selling game on the App Store for 2009 and reached the #1 position in the top paid Apps in nearly 40 countries worldwide in the same year.**

What does it feel like to host 6 million visitors each month?
Invite the entire city of San Francisco to drop by your house and you’ll get the gist.

Social networking sites play a significant role in the ongoing popularity of The Sims with pages on Facebook, MySpace, Twitter and YouTube, amassing a following of a million friends to date worldwide. That’s enough people to fill the world’s largest stadium, North Korea’s Rungrado May Day Stadium, more than four times. The Sims 3 YouTube Channel is the second most subscribed to sponsored channel of all time with nearly 55,000 subscribers and over 26 million video views. Through social networks, The Sims development team shares the latest news and content, hosts contests and showcases player creations, and provides answers to game-related questions.

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