The National Peanut Board Joins the iPhone App Craze

Posted by at 1:44 pm on August 16, 2010

Ok I guess about everyone but my dog now has an iPhone app. The National Peanut Board (NPB) has launched the Peanuts: Energy for the Good Life iPhone app. The free app offers recipes, snack suggestions and a five-minute mindfulness meditation exercise with Stephan Bodian, author of Meditation for Dummies — tools to help people care for their bodies and minds throughout every part of every day.

NPB teamed up with Bodian to give users quick and easy access to a five-minute break. The mindfulness meditation exercise leads users into a period of relaxed yet focused awareness, allowing them to concentrate on the sensations of their body and their breath.  Bodian, a  licensed psychotherapist,  is the former editor-in-chief of Yoga Journal, practiced as a Zen Buddhist monk for 10 years and studied Asian language and culture at Columbia and Stanford.

“According to our latest Consumer Attitudes Tracking Study, 90 percent of Americans have at least one jar of peanut butter in their household,” said National Peanut Board president and managing director Raffaela Marie Fenn. “But in designing this app, we wanted to give users more than just great recipes with peanuts and peanut butter; we wanted to give them a number of ways to re-charge their batteries and stay energized in their lives.”

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