Nielsen in a fresh study showed that 70 percent of US families with tablets let their kids use at least one of the devices. The use, which applied to every child under 12 this fall, was a nine-point hike from just this past summer. Among those who had at least one tablet, games were by […]
Apple has a hugn lock on what kids want for Christmas this holiday, Nielsen found on Thursday. Among US children aged six to 12, 44 percent wanted an iPad. The company also swept the top three, with the iPod touch at 30 percent and the usually unobtainable iPhone at 27 percent. Their equivalent non-Apple devices […]
Many if not most smartphone and tablet owners are often using the device at the same time as they watch TV, Nielsen found Thursday. About 40 percent of phone owners and 42 percent of tablet owners used theirs every day in front of the TV. About a quarter more in each case were using it […]
Android is still growing in the US, but is taking all its share from non-iPhone rivals, Nielsen found on Monday. Google was up from 40 percent in July to 43 percent in August, but Apple was still at the 28 percent it has held since June. Most of that decline came from Microsoft, which took […]
New Nielsen data Thursday reinforced views that Android had still gained US share in July, but not at Apple’s expense. Google was up one point to 40 percent, but Apple was steady with the iPhone holding its 28 percent share. RIM appeared to be the direct victim as the BlackBerry lost a point to settle […]
Despite having a large app store, much of Android’s usage time is spent with just 10 apps, Nielsen discovered Thursday. About 43 percent of Android app use is focused on the top 10. The top 50 apps account for 61 percent of time, leaving nearly all of the 250,000-plus Android Market apps to contend for […]
Nielsen SoundScan on Wednesday reported the first increase in American album sales since 2004. Total album sales in the US for the first half of 2011 were up one percent year-to-year to hit 155.5 million. Pure digital sales were growing faster at 660 million individual tracks, up 10 percent, and 221.5 million album equivalents, a […]
New Nielsen studies on Friday showed that mobile data use was growing rapidly even as the cost of it was staying the same or going down. Mobile data use was up 89 percent on average in early 2011 from 230MB a month a year earlier to 435MB today. Since most data plans were either staying […]
Android saw its first real decline in US share last month, Nielsen discovered in its latest smartphone use breakdown. Google’s OS dropped in share for the first time in recent memory, down one point from March to 36 percent. The iPhone and BlackBerry were also largely near their earlier levels at 26 percent for Apple’s […]
Tablet owners are most often doing something else while they use their devices, Nielsen found in an uncommon look at how users depend on the iPad, tablets and other devices like e-readers. A full 70 percent of US tablet owners say they use their devices while watching TV, and the viewing time represents about 30 […]
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