T-Mobile and Yahoo! Partner for oneSearch and web2go

Posted by at 9:16 pm on November 20, 2008

T-Mobile is introducing web2go, Web browsing experience designed to work across T-Mobile’s portfolio of phones. Web2go is designed to make it easier to view and navigate the Web from basic voice phones and smartphones alike, providing customers with better Web browsing, a customizable home page and a simplified shopping and download experience.

“We believe mobile Web access appeals to everyone, and web2go makes it easier than ever for customers to surf the Web from our broad lineup of phones,” said Denny Marie Post, chief marketing officer, T-Mobile USA. “In addition to giving our customers the mobile Web, web2go provides a store front that will continue to grow with our customers, offering a range of products from the latest content to new innovative applications.”

Also beginning today, Yahoo! will deliver mobile sponsored search results and in some cases display advertising within the search results presented through T-Mobile’s web2go.

“Yahoo! oneSearch revolutionized the mobile search experience, by delivering relevant answers to queries that mobile users have while on-the-go. More than 70 leading mobile operators around the world selected Yahoo! to power the mobile search experiences, providing us with an enormous opportunity to connect mobile consumers,” said David Ko, senior vice president, Connected Life, Yahoo! Inc. “With our innovative products and global partnerships we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day. Together, T-Mobile and Yahoo! are providing users with compelling mobile services, while creating unique opportunities for advertisers to reach the rapidly growing audience of mobile consumers.”

Web2go is available today across the majority of new T-Mobile phones, including most Motorola, Nokia, Samsung, Sony Ericsson and BlackBerry handsets.

T-Mobile also announced today several new bundled data plans. The new pricing structure, with bundle options for Web, e-mail and messaging across all compatible phones and devices, presents a tremendous value for individual and family customers alike.

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