SRS Debuts New iWOW Products

Posted by at 2:20 pm on December 10, 2008

SRS Labs, producer of surround sound, audio, and voice technologies, has announced that the iWOW Adaptor for iPod and iWOW Premium Software for iTunes on Mac and PC are now shipping. The availability of these products makes SRS’ audio solutions available for the entire iTunes ecosystem -“ including PC, Mac and iPod applications.

SRS iWOW Adaptor for iPod is a premium audio management device that connects   to the iPod, offering consumers an immersive music and video experience over earbuds and headphones. Utilizing patented SRS audio technologies, SRS iWOWfor iPod restores the audio cues that are buried in the original source material so music, videos and podcasts sound more natural, with renewed depth and clarity -“ the way they were meant to be heard.

With the push of a button, users hear a demonstrable difference in the quality of their audio content. The immersive 3D audio, ultra-clear high frequency definition and deep, rich bass breathe new life into any content played over the iPod. SRS iWOW Adaptor for iPod will work with all iPods featuring a 30-pin connector, starting with the iPod classic, iPod Touch, iPod nano 3G, and more.

Built upon the success of iWOW for Mac, the new SRS iWOW Premium software plug-in for iTunes is a single boxed solution for both Mac and PC. SRS iWOW Premium utilizes patented SRS technology solutions to deliver an immersive and rich audio experience with restored sonic fidelity to audio files directly within the iTunes, resulting in music, videos and podcasts that sound much more natural and detailed.

The new iWOW Premium not only offers the flexibility of two software applications in one package, but it also provides an all new user interface.   The intuitive, high-end user interface provides the ability to personalize acoustic preferences with an array of music and video presets, like rock, classical, jazz, blues, country and more!   Now, with SRS iWOW, users can truly experience music, videos and podcasts in iTunes the way the artists and directors intended them to sound!

“We are extremely proud of our new iWOW family of products,” said Craig Marking, Director of Product Marketing for SRS Labs.   “Our SRS audio solutions introduce listeners to a new level and quality of audio -“ audio that is truly immersive and natural sounding. Listeners will now hear their digitally compressed music and video files the way the producers and artists originally intended for them to be heard -“ with rich detail and real depth. We are certain that after just one listen, consumers will be hooked on iWOW!”

The SRS iWOW family of products is designed to deliver an audio experience that is superior to stereo or conventional surround sound on the iPod or iTunes.   Once installed on the computer or connected to the iPod, SRS iWOW works seamlessly, allowing users to experience great sound immediately. In addition, to assure a truly engaging and immersive entertainment experience every time, SRS iWOW Premium works with all output devices from headphones to desktop, laptop or monitor speakers.

SRS iWOW Adaptor for iPod and iWOW Premium are available now at For a limited time during the holiday season, they are priced at $79.99 and $49.99 respectively and a special Holiday Bundle pack is also available for just $99.99. In addition, SRS is celebrating the launch of the iWOW family by including a $10 iTunes gift card with the purchase of the iWOW Adaptor, iWOW Premium Box or the iWOW Bundle during the month of December.   To commemorate the launch of their iWOW products, SRS is running a sweepstakes where entrants have a chance to win one of three iPod Classics with the iWOW Adaptor. The sweepstakes runs December 9 – January 5. Visit to enter.

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