Sprint Enables Customers with Personalized Web Content

Posted by at 3:29 am on July 29, 2008

Sprint is making it easier for customers to get the content they want with today’s launch of Sprint Web, a next-generation mobile Web browsing experience on popular Sprint phones. Sprint Web offers an adaptive home page that delivers content based on the customer’s previous usage, along with direct access to search from Google. This enhancement is automatic for Sprint customers who currently access the mobile Web on these phones and requires no additional action on their part.

“Sprint customers have always been able to access the Internet on data-capable Sprint phones, and with Sprint Web we’ve made it even easier for them to quickly find the information that they need,” said Kevin Packingham, senior vice president of product and technology development for Sprint. “Sprint Web automatically learns what content the customer likes and puts it on their home page, along with Google search of the full Internet. This allows Sprint customers to get the most from the Internet on their phones even faster, when and where they want to, with the Now Network.”

The new Sprint Web home page uses technology by ChangingWorlds, a global expert in mobile Internet personalization and content discovery technologies, to provide each customer with dynamic, relevant content and information as a result of their past usage. If a customer continually goes to sports links, the top sports stories will be featured. This allows customers to quickly get information based on what they use most.   To access Sprint Web, customers simply click the Web icon on the main menu of their phone.

Sprint Web also gives customers direct access from the home page to Google search.   Google is now the default mobile search provider for open Internet search on Sprint phones with Sprint Web. To access Google search on these phones, customers simply click the Web icon on the main menu of their phone and enter a term into the search box on the new Sprint Web homepage.

Sprint Web is available today on 40+ popular Sprint phones, including RAZR2 by Motorola, Centro by Palm, Rumor by LG, Upstage by Samsung, and Katana DLX by Sanyo. Sprint plans to make Sprint Web available on virtually all Web-capable Sprint feature phones over the coming weeks.

Sprint Web and Google search are available at no additional charge to Sprint data subscribers, including customers subscribing to Everything plans such as the $99 Simply Everything  plan, Talk/Message/Data Share plans and data packs. Standard data usage charges apply for customers without a data subscription.

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