Social Media Uproar Causes Cancellation Of Handmaid’s Tale Wines

Posted by at 2:04 pm on July 12, 2018

MGM’s attempts to produce a wine tie-in to its hit dystopian series The Handmaid’s Tale corked almost as soon as it was announced.

On Tuesday, it was revealed (via eater.com and People) that MGM and wine seller Lot18 was releasing a collection of wines inspired by the Hulu show — two reds in tribute to Elisabeth Moss and Alexis Bledel‘s characters, Offred and Ofglen, and a white wine for Yvonne Strahovski‘s Serena Joy.

Under the eyes of the marketing folk at MGM, the copywriters clearly went to town with their descriptions, describing Offred’s 2017 Pays d’Oc Pinot Noir as “rich and complex” and a wine “that will stay with you long after you’ve finished your glass and a powerful experience you will never forget.”

Ofglen’s 2017 Rogue Valley Cabernet Sauvignon was “a daring testament to the heights that Oregon Cabs can reach, featuring concentrated flavors of cherry, plum and coffee bean that give way to a warm, spicy finish.” And most fancifully of all, Serena Joy’s 2016 Bordeaux Blanc was “sophisticated, traditional and austere,” and while the “wine may initially come off as restrained, a few sips reveal it to be hiding layers of approachable white grapefruit and lemongrass, backed by weight and concentration.”

Though the producers may have considered the wine a bit of harmless fun, social media was less forgiving, and the backlash on Twitter was as harsh and swift as Aunt Lydia. Pundits queued up to slam the promotion as tone deaf at best, egregious capitalism at worst.  We wonder if this could be the start of a whole new food tie-in trend where you’ll see other products like Hostel Blood Salsa and Evil Dead Ladyfinger cookies.

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