Skyhook Wireless Powers Location on Sherpa

Posted by at 5:49 am on August 25, 2009

Skyhook Wireless, provider of the patented Wi-Fi Positioning System (WPS) and the hybrid positioning system XPS, today announced a partnership with Geodelic, developer of the new Android mobile application, Sherpa.

Sherpa, developed by Geodelic specifically for T-Mobile’s myTouch 3G with Google, allows users to effortlessly discover the most relevant information based on their location and preferences. Created by Geodelic, the application learns your likes and dislikes through behavior and user feedback, prioritizing recommended retailers, restaurants and attractions. Seamlessly blending behavior recognition, a recommendation engine and location-relevant information, this combination of learning is exclusive to Sherpa and unlike any experience currently on the market. For brands and businesses, Geodelic also enables businesses to quickly create customized mobile experiences that provide informational and promotional content relevant to their locations.

“Skyhook offers a major enhancement to the application’s location awareness,” said Rahul Sonnad, CEO and founder at Geodelic. “This allows Geodelic to more accurately target content for a user, whether they are in a mall or walking down the street. We developed Sherpa to give users a customized experience based on their location and interests. Skyhook provides the location performance that our application demands.”

“The most cutting edge apps like Sherpa now depend on location. Mobile consumers have come to expect content to be delivered within this context,” said Kate Imbach, director of marketing at Skyhook Wireless.

Sherpa is now available in the Android Marketplace and is free to download, available here: www.geodelic.com/sherpa.

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