Palo Alto-based startup, Shopkick today launched its self-titled iPhone app (free, App Store) in a bid to join the Geo-location check-in crazy. The service uses GPS to detect when it’s within range of a given store and will automatically send a “signal” to a device in the store itself to let it know when the user is close. Shoppers then get credits, or kickbucks, for visiting the store that they can ultimately roll into actual discounts, even if they haven’t necessarily bought items during the earlier trips.
The app can even give extra kickbucks for actions at specific stores, such as scanning items with the phone camera at Best Buy or through testing products at Sports Authority. Credits are store-independent and can be converted directly into Facebook credit to buy real items beyond the stores. Outside of stores using shopkick receivers, users will still have the option of checking in at stores teamed up with the service.
Shopkick is active in New York, Los Angeles and San Francisco at American Eagle Outfitters, Best Buy, Macy’s, chains connected to Simon Property Group and Sports Authority. The first month will expand the reach to 100 malls and 600 stores as well as adding the city of Chicago.
