Among the top designated marketing areas (DMAs), San Francisco, Miami and Los Angeles are the most connected cities, based on home networking adoption, according to new research from MultiMedia Intelligence. A wired or wireless home network allows consumers to connect multiple PCs and printers, and to share Internet access among computers.
“Our research identified significant variations among major metropolitan areas,” said Mark Kirstein, President of MultiMedia Intelligence. “San Francisco has the highest household home networking adoption rate of 28% among the top DMAs. In contrast, the San Antonio, Chicago and Cleveland DMAs have among the lowest home networking adoption. This reflects, in part, the varying regional demographics.”
|
Rank |
|
DMA |
|
2007 |
|
1 |
|
San Francisco |
|
28% |
|
2 |
|
Miami |
|
27% |
|
3 |
|
Los Angeles |
|
26% |
|
4 |
|
Dallas |
|
24% |
|
5 |
|
Washington DC |
|
25% |
|
6 |
|
Philadelphia |
|
23% |
|
7 |
|
New York |
|
22% |
|
8 |
|
Atlanta |
|
22% |
|
9 |
|
Houston |
|
22% |
|
10 |
|
Boston |
|
20% |
|
11 |
|
Detroit |
|
20% |
|
12 |
|
San Antonio |
|
17% |
|
12 |
|
Chicago |
|
16% |
|
14 |
|
Cleveland |
|
15% |
MultiMedia Intelligence also found that:
- Home networking adoption correlates directly with household income. Households with income above $250,000 have an adoption rate exceeding 40%, while only 7% of households with incomes below $25,000 have home networks.
- An overall computing trend towards notebook computing has become a major catalyst for data-centric home networking. Consumers who access the Internet from home with a notebook PCs are more than twice as likely as the average household to have a home network
