San Francisco, Miami and LA Are the Most Connected Cities

Posted by at 11:29 am on September 30, 2008

Among the top designated marketing areas (DMAs), San Francisco, Miami and Los Angeles are the most connected cities, based on home networking adoption, according to new research from MultiMedia Intelligence. A wired or wireless home network allows consumers to connect multiple PCs and printers, and to share Internet access among computers.

“Our research identified significant variations among major metropolitan areas,” said Mark Kirstein, President of MultiMedia Intelligence. “San Francisco has the highest household home networking adoption rate of 28% among the top DMAs. In contrast, the San Antonio, Chicago and Cleveland DMAs have among the lowest home networking adoption. This reflects, in part, the varying regional demographics.”

Rank

 

DMA

 

2007

1

 

San Francisco

 

28%

2

 

Miami

 

27%

3

 

Los Angeles

 

26%

4

 

Dallas

 

24%

5

 

Washington DC

 

25%

6

 

Philadelphia

 

23%

7

 

New York

 

22%

8

 

Atlanta

 

22%

9

 

Houston

 

22%

10

 

Boston

 

20%

11

 

Detroit

 

20%

12

 

San Antonio

 

17%

12

 

Chicago

 

16%

14

 

Cleveland

 

15%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MultiMedia Intelligence also found that:

  • Home networking adoption correlates directly with household income. Households with income above $250,000 have an adoption rate exceeding 40%, while only 7% of households with incomes below $25,000 have home networks.
  • An overall computing trend towards notebook computing has become a major catalyst for data-centric home networking. Consumers who access the Internet from home with a notebook PCs are more than twice as likely as the average household to have a home network

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