Samsung said it has agreed to purchase Viv, an artificial intelligence startup run by the team that originally developed Apple’s Siri.
Siri’s creators left Apple to form Viv, which is based in San Jose. Samsung plans to add Viv’s artificial intelligence technology to its own Galaxy smartphones and other consumer electronics products.
Terms of the deal were not disclosed. Samsung did not explain if Viv will have its own personality, or if it will be baked into Samsung’s S Voice app, which is already on its phones. Samsung wants to ensure its devices can compete with the voice-activated personal assistants available on products from Apple, Microsoft, Google, and Amazon
