Research and Markets has announced the releaseof the “The Video Gaming Market Outlook: Evolving Business Models, Key Players, New Challenges and the Future Outlook“.
The global video gaming market is expected to grow at a CAGR of 8.9% over the period 2008-2013 to reach $76.1bn in 2013. In the future the market will be driven primarily by online and mobile gaming formats, which in turn are being driven by increasing internet, broadband and mobile penetrations. Video games publishers are changing their business models and adopting alternative distribution channels to enhance their profits and curb the malpractice of piracy. The industry value chain is evolving in the wake of new business and distribution models.
Key findings
- The global video gaming market is expected to grow at a CAGR of 8.9% over the period 2008-2013.
- Online gaming and mobile gaming are likely to be the key drivers of the growth in the global video gaming market. While console gaming will continue to be the largest segment, its market share is expected to decline.
- Key video gaming markets include the US, Canada, Western Europe, China, Japan and South Korea, while India, Brazil, Russia and South East Asia comprise the key emerging markets for video games.
- Piracy and IP protection are the key challenges for the video gaming industry at present and in the future.
- The demographic profile of video gamers is changing and there is a strong growth in the number of casual gamers, which primarily consist of women and older men.
