Redbox reached a major movie milestone this weekend with the rental of its one billionth movie. “Clash of the Titans,” rented from a redbox location in Tampa, Florida, was the one billionth movie rented. The milestone occurs only six years after the popular red kiosks first debuted in Denver, Colo. Today, redbox has more than 24,000 convenient locations nationwide.
“One billion rentals is an incredible milestone as redbox has quickly become the local video store for millions of consumers nationwide,” said Mitch Lowe, president, redbox. “Our popularity is a testament to our consumers’ loyalty and our steadfast commitment to making movie rentals affordable and convenient for our consumers.”
Thanks a Billion Celebration
To celebrate its one billionth rental, redbox has launched the “Thanks a Billion” celebration. The nationwide event thanks redbox renters with a free one-night movie rental and chances to win premium prizes. Throughout the month of September, eligible redbox renters can enter the unique DVD code found on their redbox rental at redbox.com/thanks to receive a promotional code good for a free, one-night rental. Renters also will be entered to win the “Thanks a Billion” grand prize -“ a choice between a trip to the People’s Choice Awards or a Sony Home Entertainment Theatre System. The nationwide “Thanks a Billion” celebration runs from Sept. 1 to Sept. 30, 2010. Log on to redbox.com/thanks for complete rules and details*, as well as complete odds of winning and prize descriptions.
