Push Mobile Media Debuts Mobile Business Tools

Posted by at 2:14 pm on October 5, 2009

Push Mobile Media has launched a full suite of tools designed to meet the growing needs of the mobile workforce. With tools for sales, technology, training and support managers, the platform harnesses the power of mobile communication by delivering critical content and measuring user feedback in real-time.

The platform features these tools:

  • mobiFeed -“ Effectively deliver campaigns to your mobile audience via a fully branded widget that can be placed on any website in just minutes
  • mobiShout -“ Capture user responses and opinions and measure campaign ROI in real-time with robust web-based analytics and reporting tools
  • mobiSearch -“ Provide the sales and technical support mobile workforce with secure access to searchable categories of video media libraries

This platform is designed so that anyone in the organization can easily and quickly create branded mobile campaigns, such as training programs, marketing initiatives and surveys featuring text, images, audio, video and feedback forms. Users are provided with a simple user interface providing step-by-step instructions to design, create, test and send branded campaigns to their specific mobile audience – with no programming skills required.

“If you can blog, you can build mobile educational programs and campaigns with Push Mobile Media,” states David Clemons CEO and founder.

First to market with an enterprise-ready mobile content solution for sales and technical channels, the Push Mobile Media platform is unique in that it provisions the same content to virtually any mobile device, including iPhone, BlackBerry, Windows Mobile, Smartphones, and PDAs. Once the mobile worker receives the campaign, their feedback and responses are securely gathered and measured in real-time -“ the kind of immediacy frequently lost in email or voicemail.

The system makes use of SMS communication, secure email delivery and/or mobile internet. Optimized mobile web pages are created for content, and robust administrative and reporting tools are in place for polling and gathering user opinions and tracking cost centers. Based on the Software as a Service (SaaS) business model, the platform offers an affordable and simple mobile strategy that can be deployed in hours instead of days or weeks.

“One of the key reasons that mobile solutions are gaining importance is that every week more employees and strategic reseller channels are joining the mobile workforce. Mobile technologies are their primary connection to the enterprise. Cost-effective applications that deliver critical news, training and instant measurable feedback will provide increasing value to managers responsible for the mobile workforce,” says Clemons.

According to the most recent forecast by the market intelligence and advisory services firm IDC, the use of internet-ready mobile devices specific to the enterprise will grow at a rate of 54%, with 82 million units shipped by 2011 in the United States and Canada.

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