Productivity Apps Generate Most Revenue

Posted by at 3:04 pm on June 18, 2010

News and entertainment smartphone apps are downloaded the most, but productivity smartphone applications generate the most revenues, reports In-Stat. Productivity applications such as mapping, business and enterprise applications and phone tools and utilities generate 59% of all smartphone application revenue.

Recent research by In-Stat found the following:

  • Games and Music and Radio are the top 2 news and entertainment smartphone apps downloaded.
  • Although Mobile VoIP was the highest 2010 growth segment, social networking, messaging applications, e-mail apps continue to dominate the category in terms of total downloads.
  • The number of Android apps downloaded is growing at the fastest rate; however, Apple applications still dominate both free and paid downloads.
  • 2012 witnesses the last of the Palm OS applications downloads.

The research, “Worldwide Smartphone Application Market: Revenues and Downloads” (#IN1004740MCM), analyzes and forecasts the worldwide market for smartphone apps. It includes:

Examination of market drivers and barriers
Analysis of technology trends: Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite, and H L5
Examination of mobile app marketing strategies
Market Sizing and Forecasts of:

  • Worldwide Handsets by Technology and Region
  • Percentage of Smartphones With Touch Screens
  • Frequency of Transactions Using a Mobile Phone
  • Global Mobile Application Downloads by Device Type, by Distribution Channel and by Smartphone Platform
  • Free and Paid Mobile Application Downloads by Smartphone Platform Global Mobile Application Downloads by Region
  • Mobile Application Downloads and Revenues by Application Type
  • Free and Paid Mobile Application Downloads by Application Type
  • News and Entertainment Application Downloads by Application Type
  • Productivity Applications by Application Type
  • Social Networking and Messaging Application Downloads by Application Type

To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=231

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