News and entertainment smartphone apps are downloaded the most, but productivity smartphone applications generate the most revenues, reports In-Stat. Productivity applications such as mapping, business and enterprise applications and phone tools and utilities generate 59% of all smartphone application revenue.
Recent research by In-Stat found the following:
- Games and Music and Radio are the top 2 news and entertainment smartphone apps downloaded.
- Although Mobile VoIP was the highest 2010 growth segment, social networking, messaging applications, e-mail apps continue to dominate the category in terms of total downloads.
- The number of Android apps downloaded is growing at the fastest rate; however, Apple applications still dominate both free and paid downloads.
- 2012 witnesses the last of the Palm OS applications downloads.
The research, “Worldwide Smartphone Application Market: Revenues and Downloads” (#IN1004740MCM), analyzes and forecasts the worldwide market for smartphone apps. It includes:
Examination of market drivers and barriers
Analysis of technology trends: Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite, and H L5
Examination of mobile app marketing strategies
Market Sizing and Forecasts of:
- Worldwide Handsets by Technology and Region
- Percentage of Smartphones With Touch Screens
- Frequency of Transactions Using a Mobile Phone
- Global Mobile Application Downloads by Device Type, by Distribution Channel and by Smartphone Platform
- Free and Paid Mobile Application Downloads by Smartphone Platform Global Mobile Application Downloads by Region
- Mobile Application Downloads and Revenues by Application Type
- Free and Paid Mobile Application Downloads by Application Type
- News and Entertainment Application Downloads by Application Type
- Productivity Applications by Application Type
- Social Networking and Messaging Application Downloads by Application Type
To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=231
