Paramount Debuts Enhanced Movies for Win Phone 7

Posted by at 2:22 pm on December 14, 2010

Paramount Digital Entertainment announced today that it will be releasing ten enhanced movie apps of Paramount Pictures’ films exclusively for Windows Phone 7. Paramount Digital Entertainment is launching ¬†School Of Rock ¬†today in the U.S. and Canadian Windows Phone Marketplace with additional titles to be released in the U.S. and international markets before the end of the year

The movie apps have been built using Microsoft Silverlight technology and offer the full movie plus menus, bonus features and unique experiences not available on other platforms to deliver a rich connected consumer experience to Windows Phone 7. Other titles coming to Paramount Silverlight Enhanced Movies for Windows Phone include Zoolander, Waiting For Superman and GI JOE: The Rise Of Cobra, with more to be announced.

“Through our relationship with Microsoft, we’re able to provide consumers new, enhanced ways to enjoy movies from anywhere on Windows Phone 7,” said Geremie Camara, Vice President Product Development for Paramount Digital Entertainment. “Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience.”

Other features in the enhanced movie apps include the ability to create custom clips, view the movie with pop-up trivia powered by ‘Scene It?’, and a Movie Info feature offering users the ability to identify actors, objects, music, and places in the movie, while providing rich, contextual information, such as bios, descriptions, and even maps to the locations. Paramount Digital Entertainment developed the movie apps in collaboration with Digitalsmiths, Hypershow and Trailer Park.

The School of Rock movie app is available from the Marketplace hub on all Windows Phone 7 devices, or on the desktop via the free Zune PC software at http://social.zune.net/redirect?type=phoneApp&id=61dc3fe3-56f8-df11-9264-00237de2db9e

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