Pantone Turns iPhone into Color Studio on the Go

Posted by at 1:42 pm on September 21, 2009

Pantone, the global authority on color and provider of professional color standards for the design industries, today announced myPANTONE, an iPhone application for the changing needs of today’s designer. myPANTONE gives graphic, digital, multimedia, fashion, interior and industrial designers the freedom to capture, create and share PANTONE Color Palettes -“ wherever they go and whenever they find inspiration.

With myPANTONE, designers have access to all the PantoneColor Libraries, including the Pantone Matching System for coated, uncoated and matte stock; the Pantone Goe System for coated and uncoated stock; Pantone Pastels for coated and uncoated stock; and the Pantone Fashion+Home Smart Color System . The application also enables designers to easily create harmonious color palettes by finding complementary, analogous and triadic combinations for selected colors.

myPANTONE takes advantage of the iPhone’s built-in camera to let designers capture whatever inspires them -“ from architecture and street scenes to fashion and nature. Colors can be extracted from any photo on the iPhone and then matched to the closest Pantone Colors.

Once created, users can share color palettes with other iPhone users and automatically post notification of new palettes to Facebook and Twitter, attaching text notes and voice annotations to palettes when posting. Color palettes can be emailed to colleagues and clients as color patches, or as application-ready swatch files for use in design applications including Adobe Creative Suite (.ase), CorelDraw and QuarkXPress. Designers can also share their color palettes with other designers by sending them to the Pantone-hosted Web site, www.mypantone.com.

Each color swatch in myPANTONE includes sRGB, H L and L*a*b* values. Additionally, myPANTONE provides invaluable cross-referencing color capabilities to make it simple for users to find similar colors among the various Pantone Color Libraries. For example, users can identify the Pantone Goe Color that most closely matches a given Pantone Matching SystemColor.

Pricing, Availability and System Information

myPANTONE is available for download at the Apple iPhone App Store for U.S. $9.99/€7.99/ £6.99. myPANTONE is compatible with iPhone OS 3.0 or higher, and can be used on the iPhone or iPod Touch.

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