Panasonic to Release New Lumix

Posted by at 10:52 am on June 2, 2010

Panasonic has announced the LUMIX DMC-FX75, a super-slim digital camera that packs big features, including a 24mm ultra-wide-angle F2.2 bright LEICA DC VARIO-SUMMICRON lens with 5x optical zoom, which can be used while shooting High Definition video. The slim and stylish LUMIX FX75, a 14.1-megapixel digital camera is one of Panasonic’s high-performing hybrid models with the ability to not only take high-quality still photos, but can also record HD video in the AVCHD Lite format.

“The Panasonic LUMIX FX75’s 24mm ultra-wide-angle lens is a rare feature to have on a compact camera -“ especially one this small, so we are packing a lot of value and quality into this slim and stylish digital camera,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Most consumers value the benefits of a long zoom, but understanding the importance of a wide-angle isn’t as known. With a 24mm ultra-wide angle like the one on the LUMIX FX75, photographers have a wider range of composition possibilities with approximately 213% larger viewing space compared to that of a 35mm camera.”

The LUMIX FX75 can record HD video in the AVCHD Lite format, which allows almost double the recording time in HD quality compared with the conventional Motion JPEG format. The LUMIX FX75 also features Dolby Digital Creator to record high quality audio. For those users who are recording HD video to view on a computer screen, they also have the option to record in Motion JPEG, as well as WVGA (848×480) and VGA (640×480).

The LUMIX FX75 adopts full touch-screen operation, which allows for Auto Focus (AF) to be set to the subject by simply touching the large 3.0-inch 230,000-dot LCD. Also, the user can click onto a subject with a single touch, and the FX75 then tracks the subject with the AF tracking feature -“ even when moving. The touch-screen operation is fluid and smooth -“ whether in record or playback mode. While recording, once the frame is composed, users can simply touch the area they want focused before pressing the shutter button. In playback mode, users can drag the image across the screen with their finger to browse the collection of photos, as though it is a page in a book.

The Panasonic LUMIX FX75 features the Venus Engine HD II image processor, which helps assure superb image quality in both photo and video recording. It also incorporates Intelligent Resolution technology to perform the optimum signal processing based on the part of a picture to give a whole image outstanding, natural clearness with fine details. At the same time, the multi-task image-processing engine Venus Engine HD II supports a super-fast response time. The shutter release lag time is as short as approximately 0.005 of a second in 1-area AF, and the camera’s quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF.

Other Features

  • Cosmetic Mode -“ takes portraits with the user’s favorite skin tone (soft skin, natural skin, summer look) and can add a degree of transparency of skin detail (low, standard, high), making it possible to take portraits with different skin tones, for example, look more sun-tanned.
  • Happy Mode -“ option in iA that optimizes color, saturation and brightness to make both photos and movies more vivid and true to the color of the scene you memorized.
  • Battery Life -“ the high performance Venus Engine HD II is also more energy efficient compared with the conventional Venus Engine HD, extending the battery life up to 360 shots (CIPA) on a single charge.

Pricing and availability for the Panasonic LUMIX DMC-FX75 will be announced 30 days prior to shipping date. More information is available at: www.panasonic.com/lumix.

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