Olympus Releases Prices and Dates for E-PL3 and VF-3

Posted by at 1:27 am on July 27, 2011

Olympus on Wednesday set out pricing and launch dates for some of the extra photography hardware from its PEN line remake. The middle tier of the cameras, the E-PL3 or PEN Lite, will ship for $700 when mated to either the 14-42mm zoom lens or the 17mm pancake. It won’t arrive body-only but will have choices of black, red, silver, and white colors when it ships in September.

The E-PL3 has many of the features of the E-P3 but trades the OLED touchscreen for a tilting LCD and has fewer control dials. In exchange, it’s the fastest-shooting of the three with between 4-5.5FPS at full quality depending on whether or not image stabilization is on. A flash isn’t built-in, but a hot-shoe model with basic bounce flash comes in the box.

One new PEN accessory, the VF-3 viewfinder, is getting its debut at the same time. The electronic eyepiece gives a complete field of view and can pivot up to 90 degrees up, with options for tweaking brightness and color.

The VF-3 should cost $180 in stores.

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