Office Depot recently announced the launch of the Company’s new iPhone and Android mobile applications, now available for free download on iTunes and the Android Market. The two new mobile applications are part of the Company’s broader “Office Depot Anywhere” strategy that aims to help customers shop at their convenience through a variety of mobile platforms and m-commerce-enabled sites. Office Depot has also enabled http://www.officedepot.com/ for mobile commerce and browsing, even if a customer is using a non-iPhone or Android mobile device.
Within the new mobile applications, customers can browse and purchase products directly from their mobile phone, read product reviews, find an Office Depot store, access their order history, track their shipment, and scan a product barcode in store to get detailed product descriptions, reviews and pricing.
One of the new features of the Office Depot iPhone and Android apps was developed to help make Office Depot customers’ busy lives a little more manageable by creating a mobile shopping cart that can “follow” the user across multiple devices. For example, a customer who is shopping on www.officedepot.com might get interrupted and is not able to complete their order. At any time that is convenient for them, they can click on the Office Depot mobile app on their smartphone and they’ll see that their shopping cart has followed them.
“We know our customers are busy and sometimes the only time they have to shop for their office needs is between meetings, in the airport, or from the road,” said Barry Litwin, Vice President of E-Commerce for Office Depot. “The advanced functionality of Office Depot’s new mobile applications for the iPhone and Android-based phones provide our customers with a best-in-class experience, including the ability to check out and purchase products without being redirected to another site outside of the mobile application.”
Office Depot plans to add more mobile platforms in the future, such as the BlackBerry and Microsoft operating systems, as well as additional tablet devices.
