North Face Trail App Now Available

Posted by at 1:14 pm on August 4, 2010

The North Face has announced the recent release of The North Face Trailhead App, a free, easy-to-use application for locating trails, tracking progress and sharing adventures all over the world. The North Face Trailhead Application, powered by EveryTrail, dynamically locates trails, including hiking loops, bike routes, backcountry ski trails and more, based on location. Users can easily search by activity, activity length and other user ratings. Route, distance, speed and elevation are captured in real-time for quick sharing with friends and family via Facebook, Twitter, and EveryTrail.com.

“The North Face is focused on enabling exploration and has a proud tradition of leading the outdoor industry in innovation and inspiration to get outdoors,” said Aaron Carpenter, Vice President of Marketing for The North Face. “We are excited to introduce this first of a kind offering at no cost to give hikers, runners and mountain bikers the information they need when hitting the trails this summer.”

The North Face Trailhead Application features route tracking with a real-time interactive map via GPS that monitors distance, speed and elevation. Users can search trips by location, activity or user ratings and, upon selecting the trail, can instantly view driving directions to the trail head. Integrated features allow Trailhead App users to share trails, photos and stories from the road quickly in one post to friends, family and other users via Facebook, Twitter or EveryTrail.com.

“Everytrail.com content delivers the world’s greatest trail information, and we are thrilled The North Face selected us to power The North Face Trailhead app with this information,” said Katherine Bose, Vice President, Business Development & Marketing, EveryTrail. “The North Face is further enabling users, especially mobile users, with an easy way to learn about the great trails in their backyards, complete with driving directions to the trailhead, so they can get outdoors and explore.”

To download The North Face Trailhead Application at no cost, please visit appstore/tnftrailhead

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