Nook Newstand Exceeds Sales Projections

Posted by at 10:27 am on January 25, 2011

Barnes & Noble said it has exceeded sales expectations of its Nook Newstand magazines and newspapers. With more than 650,000 subscriptions and single-copy sales, the company attributed much of this success to its Nook Color. The device is rare among reading-focused devices and can handle tasks that a paper version of a periodical can’t match.

Barnes & Noble said that subscriptions sold since Christmas Day represented a 1.5X increase over those sold over the entire 12 months before that.

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