New York Times Editors’ Choice Brings More News to iPad

Posted by at 8:54 am on October 15, 2010

The New York Times Editors’ Choice app has been replaced being with NYTimes for iPad. NYTimes for iPad is a more comprehensive app allowing access to over 25 sectionsof the paper. Plus there are two special digital sections, Photos and Video.

With the new UI, you can now view slideshows separately or within an article. Push notifications alert readers to breaking news when the app is closed. Some features promised for the future include the ability to save articles, like the Times’ iPhone app allows.

Access to all sections requires a NYTimes.com account; without one people are limited to viewing Top News, Most E-Mailed, Business and Video. Full access will eventually be closed behind a pay wall, beginning early next year. “When we go to the pay model, there will always be something you can access without having a paid subscription,” says one of the newspaper’s senior VPs, Yasmin Namini. “Whether it will be the free four sections you get without registering or something different, that’s to be determined later. But to access everything in full, a paid subscription will be required.”

The new iPad app is said to be doing well for advertising support. “We have three advertisers lined up for the launch and we’re completely sold out for the rest of the year,” notes Denise Warren, chief advertising officer for the NYT Media Group. One of new ads is an elaborate spot produced by Mercedes Benz, which includes an embeded QuickTime video.

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