New iMac Will Have Sub-Thousand Dollar Price for Education Market

Posted by at 12:54 am on August 8, 2011

Apple has updated its iMac for certain educational and institutional customers at the Apple Store. A 21.5-inch model is available with a dual 3.1GHz Core i3 and a modern AMD Radeon HD 6750M for graphics, instead relying on reduced storage and memory, along with the slight processor drop, to bring the price to $999. The design trims memory to just 2GB of RAM and storage to a 250GB hard drive.

It follows a pattern of Apple having a special, low cost iMac available to help address bulk purchases at schools and other large-scale buyers. Traditionally, Apple hasn’t made this available to the general public but can sometimes make it available to individuals who qualify for an educational deal.

The company has regularly had a cheaper all-in-one desktop for these customers ever since the eMac and, to some extent, the original iMac. Education is still considered one of the important focuses at the company and is a much more price-sensitive category than the home, where the base price is $1,199.

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