Netflix Strikes Deal with Norwegian ISP to Avoid Throttling

Posted by at 10:57 am on March 10, 2014

netflix-logoNetflix may be making more agreements with Internet service providers (ISP) to prevent throttling, and is apparently doing so outside of the United States. A deal between Netflix and Telenor of Norway is reported to be similar to one between the streaming service and Comcast, with Netflix said to be placing its servers within the ISP’s own data centers.

The original reported deal with Comcast involves Netflix placing its servers closer to Comcast’s connections, lowering the distance between the end user for that ISP and its servers. The agreement for an undisclosed sum allows Netflix to avoid any bandwidth throttling and extra issues caused through using a third-party connection, such as Cogent and Level 3, and in theory providing users with a better service. Verizon is apparently looking to have a similar agreement with Netflix, offering increased access in exchange for payment, with CEO Lowell McAdam claiming both he and Netflix CEO Reed Hastings “have talked about it, and we think it’s in both of our interests.”

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